BRANDS I'VE WORKED WITH

JOEHAM.

FOOTBALLSTORYTELLER.

UK · CONTENT CREATOR

A MESSAGE FROM JOE

Football is never just football. I make documentary-style stories where the game meets politics, history and human drama. 370K followers and 500M views later, I'm building a media company.

— Joe

Creator
journey.

SCROLL TO GO DEEPER ↓

01 · START

Lecturer or creator?

Graduated with a first-class Master’s in International Business (Leadership & Digital Marketing), then chose creating over lecturing to build my own media business.

02 · THE NICHE

Finding the niche

Started telling documentary-style football stories where the game meets politics, history and human drama.

03 · 2025

The voice of the Premier League

Voiced the 2025/26 pre-season club guides for all 20 Premier League clubs, shown across the Premier League’s social channels and website.

04 · 2026

World Cup with The Guardian

Made a World Cup campaign championing the Guardian’s in-depth commentary and analysis throughout the tournament.

05 · 2026

On stage at CreatorFest

Panellist on “Make It Your Way: Creating Content That Stands Out on TikTok”, then invited by TikTok to share my process with fellow sports creators.

06 · NOW

370K+ followers. 500M+ views.

Building beyond a solo creator into a media company, one story at a time.

ON
THE FEED

Short films for TikTok and Instagram. Watch the latest →

OFF
THE FEED

Brand campaigns, storytelling formats and speaking →

ON STAGE · CREATORFEST

Make It Your Way: Creating Content That Stands Out on TikTok

Panellist at CreatorFest, the UK creator event by Hello Partner.

DESCRIPTION

When your content feels like you, people notice. Hear from creators on the panel about how they built momentum on TikTok through finding their niche, harnessing growth, and turning views into rewards and recognition.

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